AGA Accountants

AGA Accountants are Chartered Accountants who have been in public practice for over 30 years. AGA challenged us to design and build a medium-sized website for their accountancy practice with detailed pages for each of their services and sectors. We were also tasked with local SEO optimisation for each of their branches.

The Challenge

Our Contributions

Strategy and user experience research

We researched and designed a user experience with a direct flow leading to lead generation for AGA Accountants. This meant that apart from call to actions on the home page, a visitor is no more than a click away from a lead generation form with information about the service they are enquiring about.

Design across web/mobile

Websites Made began the design process with simple wireframes. After working closely with AGA, we started building the final website. We followed the AGA Accountants colour scheme of green and blue. We also ensured that the firms accreditations are clearly visible on every page to increase customer confidence.

Site Optimisation

To optimise the local ranking of AGA’s website, we completed on-site and off-site SEO as well as paid ads on niche key words with high conversions. We also found that having a WhatsApp chat function increased conversion rates through A/B testing and now have this functionality on full-time.

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We’ll get back you with a free quote within the hour!